Case Study - Digital Marketing Tech


Digital Marketing Technology Case Study

Key Considerations

  • User Segmentation. Could be dynamic based on continuous monitoring of user behaviour.
  • Dynamic Profiling - Identification of visitors into various segments while using your website. Profiling users could become a key input to your campaign design.
  • Campaign design - Providing self-service capability to the marketeers is critical to avoid IT intervention for every minor change to campaigns.
  • Analytics - A good analytics function will enable better segmentation and tuning of the campaigns.
  • Consider various channels to communicate with the customer based on their experience
  • Consider personalisation for each segment using their behaviour on the various interfaces