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| Digital Marketing Technology Case Study |
Key Considerations
- User Segmentation. Could be dynamic based on continuous monitoring of user behaviour.
- Dynamic Profiling - Identification of visitors into various segments while using your website. Profiling users could become a key input to your campaign design.
- Campaign design - Providing self-service capability to the marketeers is critical to avoid IT intervention for every minor change to campaigns.
- Analytics - A good analytics function will enable better segmentation and tuning of the campaigns.
- Consider various channels to communicate with the customer based on their experience
- Consider personalisation for each segment using their behaviour on the various interfaces
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