Case Study: Digital Customer Experience Approach



Customer Value Chain


A Typical Pattern To enable CX Agility

 

Things To Consider:

  • Holistic customer experience throughout lifecycle and across channels
  • Digitalisation - Process automation (Chatbots, AI...) and self-service capabilities
  • Standardisation of content across channels - Prebuilt components
  • Legacy Service Enablement - Commodity services vs Enterprise Custom Services



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